C.T. Shih of Linpu House established Shimeiyu Incense Store at Cenchiang, Jinchiang County, Fujian Province (now Shishi City) in 1774 and it’s over two hundred years. The store was named “Meiyu” (literally “beautiful jade”) because jade was a kind of talisman believed to bring luck and to fend off evil, and “beauty” was considered a symbol of perfection, reflecting his business philosophy of quality first.
Mr. K.C. Shih, the second generation of the business, established a branch in Lukang and frequently visited both locations. The third generation Mr. Y.Y. Shih and the fourth generation Mr. Z.X. Shih continued running the business. The fifth generation Mr. Y.C. Shih paid much effort in the Japanese colonial period and purchased No. 862, Cai Shih Tou, Lukang St. (now No. 216, Zhongshan Rd.) to establish a branch.
The sixth generation Mr. C.G. Shih put all of his effort into the Shimeiyu business after closing the Zhengxin Agrochemical Plant. The brothers sold the old store (No. 216, Zhongshan Rd.) in order to settle inheritance distribution. Because of large demands of horizontal and coil incense from the United States, the 500-ping land for a new business site was obtained in 1971 since “Qinan incense” gained popularity. In 1987, a base of more than six hundred ping was obtained for raw material storage and incense production.
　　The seventh generation Z.K. Shih and J.Y. Shih established “Shimeiyu Incense Co., Ltd.” to import agilawood, sandalwood and other raw materials to provide the “Ben Seh (True Color)”, “Xu Yuan (Wish)” and “Hu Fah (Guardian)” brands, which are sold to incense and Buddhism utensil retailers with some exported to Singapore, Malaysia, Hong Kong, United States and Canada. The store was defined by the Changhua County Government and International Trade Association as a century-old heritage.

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