The second day of the CCNM Manager Consensus Workshop was held on 29th day of May in the Talent Development Institute for Local Government. In the beginning, C.T. Huang, associate professor of the Department of Tourism, Providence University, provided a speech on regional tourism development, and it is followed by the tourism development strategy and tourism forum. Changhua County Magistrate M.K. Wei, Taichung City Mayor C.L. Lin, Miaoli County Deputy Magistrate G.J. Deng and Nantou County Deputy Magistrate C.S. Chen as well as industrial, official and academic representatives to contribute to the development of Mid-Taiwan by integrating tourism resources and taking the role of influence.
Nantou Homestay Tour Association President C.Y. Peng, Miaoli County Tourism Association President D.L. Chiang, Changhua County Tourism Industry Association President S.C. Wu, Taichung Government Department of Tourism Director General S.S. Chen, Nantou County Government Department of Tourism Director General Y.C. Wang, Miaoli County Government Culture and Tourism Bureau Director General P.S. Chiu, Department of City and Tourism F.P. Tian, and the high-tier managers from these administrative regions are all participate in this workshop.
According to Magistrate Wei, the CCNM tourism forum provides each administrative region the chance to promote its characteristic of interest: Nantou is featured with natural scenery, Taichung is a Mid-Taiwan metropolis, Miaoli presents Hakka culture, while Changhua preserves the cultural heritage. By using regional platform, we can integrate these advantages to greatly improve the outcome.
The Changhua County Government has been active in tourism development focused on promotion of Lukang National Region of History and Scenery, material assets such as historical sites, religious buildings and cultural objects as well as spiritual assets such as arts, traditional talents and key national artists for in-depth planning and development of Lukang. The Ching Shui forests in southeast Changhua can be combined with the scenery of Eight Trigram Mountain as an attraction for camping and nature lovers. Most importantly, diverse marketing is to be exercised for key tourism zones.
While different in tourism-based industries and resources, this is a good chance for the representatives to introduce tourism resources and events, and to share thoughts on development strategies.
World Tourism Organization’s 2015 report shows that 9.91 million persons visited Taiwan in 2014 (31st in the world), creating USD 14.7 billion national income (24th in the world). This suggests the importance of tourism to Taiwan. As modern people value recreation and tourism, more efforts have been addressed on tourism development. While each of the CCNM regions has its characteristics and strategies, it is expected that integration will improve visibility and influence for better overall competence and regional development.
Instead of a well-decorated slogan, regional partnership creates the platform for information exchange and experience share in order to secure a positive feedback loop. Changhua County Government is currently on the preliminary progress of establishing “Lukang National Region of History and Scenery” via internal taskforce assignment, public advocacy, and communication with the central government and all related industries to realize sustainable local cultural and tourism development as well as connection with available resources.
Changhua is the home of the only fan-shaped locomotive garage in Taiwan, oyster trucks, cultural heritage, variable industries and special foods. Visitors may not find the most spectacular sceneries but the delicate network of culture, industries and local specials is ideal for family visits. Changhua is a pivotal region for in-depth travel of popular sites in the CCNM region, which facilitates cooperative marketing and economy development.
Source: Changhua County Government website