After being selected as one of the classic towns by the Tourism Bureau, MOTC in 2019, Lukang, Changhua County won the Gold Medal in the Taiwan Town Brand Award, exceling among 30 towns or more. It has become an exemplar of the Taiwan Town Brand with a deep culture.

The Changhua County Government expressed that it is the second anniversary for the Taiwan Town Brand Award. Last year, Lukang won the Silver Medal. This year it won the Gold Medal. Other than the historic relics and historic architecture that are preserved intact in Lukang, each of these sites is unique and has its own value. Moreover, many artisans, national treasures dedicated themselves in the town, teach traditional skills. It can be said that Lukang is an origin of traditional culture in Taiwan, gathering handicrafts, folk opera, literature, and art in one place. Each of these genres has its own achievements, being the heart of Taiwan culture. More importantly, Lukang would like to thank the adjudicators for their preference.

This year is the first year of the birth of the local region. In Taiwan, there is a saying, “first, Tainan; second, Lukang; and third, Mengjia.” It explains why Lukang is an important place of origin regarding Taiwanese culture, with more than 300 years of history. The streets of Lukang are the epitome of the development of towns in Taiwan. It still retains the streets built during the Qing Dynasty. Traditional Minnan culture still permeates the streets and alleys in Lukang. There are also two National Historic Monuments: Longshan Temple and Tianhou Temple.
In addition to sponsoring folk activities in Lukang’s historic monuments and historical architecture to allow traditional artisans to develop their regional features, it also promotes cultural tourism and trade opportunities in night markets. For example, oyster omelets, mantis shrimp, roasted wheat flour, steamed pork buns, beauty’s eye cake, and many other Lukang snacks are the cultural wealth of Lukang. It provides the happy Lukang feast, which is fully booked instantly, promoting the town’s economic benefit. The International Dragon Boat Contest in the Dragon Boat Festival is also included in the Taiwan International Sightseeing Calendar. It creates the economy of night life. Indeed, it deserves the award.

All Changhua folks really feel excited for Lukang to win the Gold Medal in the Taiwan Town Brand Award. The Changhua County Government will contribute more to promoting cultural sightseeing. In addition to maintaining Lukang as an exemplar in the Taiwan Town Brand, the Changhua County Government is enthusiastic to promote its international profile as well.