Changhua is the hometown of small and medium enterprises, which are undergoing a transformation process in recent years, introducing tourism into the business. Now, there are 14 sightseeing factories in Changhua, ranking 3rd in Taiwan. The clustering phenomena also promotes the development of neighboring businesses, saturated with infinite trade opportunities. To connect with current trends of the era, the Ribbon Museum in Changhua is funded by the “Service Industry Innovative R&D Project” of the Ministry of Economic Affairs to develop an intelligent guided tour APP. With the development of the APP, it integrates the consumption off-line and experiences online, extending, innovating, and upgrading the services. In the morning on the 20th, the “Press Conference for the Ribbon Museum Sightseeing Factory Innovative Technology 2.0 – Smart Tour Guides APP” was held in the factory. Mayor Wang, Hui-Mei of Changhua County and President Wu, Shih-Chang of the Ribbon Museum also attended the conference. It is expected that with the development of the APP, visitors can obtain more information in the sightseeing factory, guided tour to sightseeing spots in the neighborhood, and travel information of traveling around Changhua. It adds much to the fun of visiting the Ribbon Museum as well as increases the number of visitors in the ribbon factory. At the same time, it will promote tourism in the neighboring sightseeing spots.
The Ribbon Museum Innovating Technology 2.0 – smart tour guide APP is not only an eCommerce platform but also an AR game built into the APP. It allows visitors to search for textile pets in the factory and take pictures with them. It also includes guided tour functions, being innovative and practical. To fulfill his social responsibilities, President Wu will also market other scenic spots, sightseeing factories, and the Lukang business zone as extended functions of the APP. When visitors use the Ribbon Museum APP, they can obtain the information of the Ribbon Museum in addition to joining the scratch card game. Winners can enjoy the discounts of buying various items in the factory. The APP will help bring more visitors to the scenic spots nearby, creating more trade opportunities for Changhua in collaboration with other businesses.
Established in 1988, originally King Young Enterprise Co. Ltd. was an OEM ribbon factory. Later, it began to provide customers with the design and products of their innovation. Likewise, it became one of the important ribbon manufacturers in the world, winning the title “Ribbon King.” Then, it transformed into a sightseeing factory. With decades of R&D, it has designed thousands of ribbon styles. In the museum, there is a “library” that the President takes pride in it. Many colorful ribbons are hanging on the walls of the library, allowing visitors to wander along the hallway of imagination. In the museum, it also displays the all-in-one production process to inform visitors of the durability of traditional industries.